Working closely with clients gives us insight into how businesses use software and the challenges they face. We’ve seen what works, what doesn’t, and how technology continues to evolve.
Here we share our experiences, observations, and lessons learned about building, modernizing, and supporting software.
Last time, we walked through thirty years of law firm marketing: be found, be read, be trusted, be used. It ended at Client-Specific Software. This is the story of how we stumbled into it. Start with the person on the other side of the table. She’s in-house counsel at a global company. Something just happened…
It’s 1995. You’re a marketing partner at a law firm, and someone in IT just told you the firm needs a “home page.” A what? You nod like you know. You don’t. Nobody does. But the firm across the street has one, so now you need one too. Thirty years later, you’re still being told…
You had a long night. Your brain is still chewing on a dream about clearing invasive rats off South Pacific islands with hang gliders. Was it a metaphor? A parable? Doesn’t matter. Today you’re writing a blog post. You don’t have a hook yet, but you know one will show up once you start typing.…